What is Brand Mix Elements about?
Branding is one of the most important aspects of any business, large or small, retail or business-to-business (B2B). An effective brand strategy gives you a major edge in increasingly competitive markets. What exactly does "branding" mean? How does it affect a business like yours?
A brand resides in the mind of the consumers. It involves creating mental structures and help customers organize their knowledge about the products and services in a way that helps their decision-making. The concept of branding is applicable wherever customers have choice. Branding can be applied to physical goods, places, services, people, non-profit organisations and ideas or concepts.
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- Computer/Laptop
- Email for notifications and communication
- Internet connection
- PDF viewer (e.g ADOBE Acrobat)
- Microsoft Word for notes
- A web browser
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Unit 1- Factors influencing branding
1. (incl. 1.1) Factors influencing branding
1.2 Terminology used in the brand mix
1.3 Elements of the brand mix
1.4 The purpose of branding goods
Unit 2- Brand familiarity
2. (incl. 2.1 & 2.2) Brand familiarity
2.3 The characteristics of a good brand name
It takes between 4 days and 2 weeks, depending on your speed.
only $ 1 + 36c
(The 36c is the administration fee)
Or
Innovation
Stress Management
Decision Making
Diversity
Sales
Negotiation Skills
Beatrice Dlamini
Brand Mix Elements
